10/24/2023 0 Comments 2d netflix fontAccording to Netflix brand design lead Noah Nathan, the move away from Gotham and to creating a bespoke font was driven by escalating costs and the ability to make the identity more “ownable”. Netflix has unveiled a new custom typeface to be used across the streaming platform’s brand identity, developed by the in-house design team in partnership with foundry Dalton Maag.
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